We will turn your expertise into an AI business that serves companies in the UAE.
For six months, you will work directly with me to develop your offer, put it in front of customers and build the systems you need to deliver it. That could become an AI-assisted service or a software product, depending on the problem you understand and what customers are willing to pay for.
Our first milestone is a paying customer. From there, we work towards consistent sales, with US$10,000 in monthly revenue as an initial target.
Apply to build with meYou know a field, a skill or a problem businesses need help with. You want to work out what to sell, who would buy it and how to deliver it through a business of your own.
I am Adham Alkhaja. I help you develop the offer, review what you build and decide what to test next. You carry out the work and build the customer relationships, with me involved along the way.
Meet some of the people who have worked with me.















I want to find people I can build businesses with for years.

That is why I want us to work together first. I get to see how you think, how you respond to customers and what you do with the advice. You get to see how I work and whether you want me involved in your business for the long term.
Your ticket covers six months of that work. The aim is to build a business that makes money and that you can own and run independently. If the business shows promise and we work well together, I would like to help you grow it as a long-term partner.
I have already invested US$100,000 of my own money in Abdullah’s business (you’ll read the details below).
Where I choose to invest my own money, the range I have in mind is US$50,000 to US$100,000, although the amount could be smaller or larger depending on the business. Your ticket pays for our six months of work together; it does not include or guarantee an investment. If we both want to take the relationship further, we agree my contribution and the terms separately. That could involve investing money, taking an advisory role for equity, or both.
You may already do the work a business would pay for.
You might work in a government entity or a private company here in the UAE. You see external providers brought in to do work you understand, sometimes for a project fee higher than your monthly salary. You start wondering what it would take to offer that work through your own business.
Or you have spent years getting good at something and want to build a business around it. You know the work, but have not yet worked out how to package it, find customers and deliver it independently.
We work out how to turn that experience into an AI-assisted service or software product that businesses will pay for. That could mean following up enquiries that go unanswered, preparing quotations without hours of manual work, checking documents for missing information or giving a manager a clearer picture of the business. We start with a problem you understand and a result the customer values.

Abdullah turned his experience in content creation into a marketing business serving real-estate businesses.
In a service like this, AI can help turn a client’s brief into content drafts. You bring the judgement, review the work and remain responsible for what the client receives.
Stripe: Payments
Manychat · Contacts
Ahmed turned his experience in HR into Tabbio, an AI career app.

Tabbio helps businesses find the right talent through its jobseeker-facing app.
With a service business, customers pay you to deliver and manage the work. With a software product, they pay to use what you have built, often through a subscription.
The right model depends on what the customer needs and how you can deliver it. We test the price with buyers. To see how a service business could reach the initial revenue target, consider this example.
For software, we work through the subscription price, the customers needed and the cost of supporting them. In either model, the business needs enough left after delivery to make the work worthwhile.
Your experience might be in marketing, HR, reporting or operations. What matters is that you understand a problem well enough to help a business solve it.
The UAE has already chosen the direction. We will build something useful inside it.
The country is moving from learning about AI to putting it inside the way government and businesses work.
For your business, the opportunity starts with a problem inside that wider change. A team needs to prepare quotations faster, reduce manual reporting or handle customer enquiries properly. We look for work you understand and a buyer who has a reason to pay for a better way to do it.
- 01ScalePeng Xiao on a billion agents
- 02WorkforceKhaldoon on working with AI
- 03PreparationSarah Al Amiri on education
- 04ImplementationAn AI agent in service
- 05ChangeAlabbar on consulting firms
The practical question is where you can contribute. Which part of the work do you understand, and how could you help a business do it better?
The UAE has created opportunities to learn, meet founders, find mentors and connect with investors. To make those opportunities count, you need to be able to show what you are building, who needs it and what happened when you put it in front of them.
Create AppsLearn and compete
UAE HackathonLearn and compete1M Prompters1M PromptersLearn and compete
Future AcceleratorsMeet and incubate
IgnyteMeet and incubateFounders HQFounders HQMeet and incubate
in5Meet and incubate
SheraaBuild and grow
Hub71Build and grow
MBZUAIBuild and grow
startADBuild and growCheck each programme’s eligibility, terms and application dates before planning around it.
I stay involved while you build that evidence.
You may know your field and still be unsure what to sell, what to build first or whose advice to trust. In Daima, you work directly with me for six months on those decisions, with the aim of getting a business customer to pay for what you offer.
- We develop the offer you will actually sell.
- I help you apply AI to the work you will deliver.
- We set dates and review what you build and what buyers say.
- We use that evidence to decide what deserves more time and money.
That is the momentum we work towards: a clear offer, something customers can try and evidence that they want it. As the business develops, we also get to know how we work together before either of us commits to a longer-term partnership.
The public UAE guidance we draw on
We also use public UAE guidance as a check on the build. Before anything reaches a customer, we ask whether the idea is valuable and feasible01, whether a person remains responsible02, whether unnecessary work was removed first03, and whether the new service is measurably better04.
The numbered references open the relevant public source. They are not Seyola affiliations or certifications.Being from here shapes how I want to build Seyola. I want us to do useful work we can put our names behind and to build relationships that can continue beyond a single project. You may have grown up here or chosen the UAE as your home. What matters is that you respect its culture and want to contribute to the place you are building in.

Adham is a source of pride to his family, friends, clients, and country.
We start with the part you can act on now: a problem you understand, a buyer you can reach and a first version you can put in front of them.
I have mentored through Create Apps and Ignyte, and spoken at Ignyte. Seyola is independent. Those roles do not imply government endorsement, and admission does not include official access or funding.
We start with a buyer, then work towards a business you can keep running.
The first three months are aimed at your first paying customer. In the next three, we work on delivery and further sales. We start testing in the first two weeks because a buyer’s response helps us decide what is worth building.
- Days 01–14
We test whether the problem matters to a buyer.
We choose the businesses you could help and how to reach them through people you know, introductions or direct outreach. I help you prepare the offer and a demo or proposal. You start the conversations, and we work through the replies together to understand what would make it worth paying for.
What we look for Buyer questions, objections and a clearer offer.David explains how he reached an instant-quotation offer and a list of 50 leads by day six. - Days 15–90
We work towards your first paying customer.
You build the first version with my guidance and keep speaking to buyers. Bring me the pricing question, the objection or the proposal before you send it. We refine the offer and delivery, while you use content to show your expertise and the work you are building.
What we work towards A first sale with a clear scope you can deliver. - Days 91–180
We improve delivery and work towards further sales.
As paid work begins, we measure what it takes to serve each customer. We look at what you can reuse, what needs improving and whether ongoing support makes sense. If the first sale has not happened, we address what is stopping it before trying to grow.
What we work towards Further sales and delivery that leaves you time and money to grow.
At the end of our six months, we sit down together to talk about what comes next. We look at what you have built, the revenue and costs, what customers are saying and how we have worked together.
By then, we have experience of each other to draw on. If the business shows promise and the chemistry is there, we discuss how I could stay involved, what I would contribute and whether an investment makes sense. You may want to keep running the business independently, or we may see a reason to grow it together.
This review is part of your ticket. A partnership or investment depends on what we both decide and would have its own written agreement.
I expect Adham to be one of the most brilliant names in the Gulf and internationally in the coming years.
Here is how people describe working with me.
The people below came with different experience, businesses and starting points. They describe what changed through working with me. You can watch their videos, read their accounts and follow the profile links to see who they are.
By day six, David had narrowed a broad AI agency into one offer for one market.
- Where he started
- A broad AI implementation business without a clear niche or lead offer.
- By day six
- An instant-quotation offer for UAE technical-service companies, a landing page and 50 companies to contact.
What made me trust Adham was that he didn't immediately try to sell me a random AI tool. He first took the time to understand the business.
- Where they started
- Nasser had an audience and real expertise, without a systematic process underneath.
- What changed
- The work focused on organising lead flow and reducing manual work in the business.
He not only helped me think through what value I could add in the UAE, but on the days I didn't think I could make it, his constant coaching helped me believe in myself.
- Where they started
- Nasima was new to Dubai and unsure how to turn her experience into value in the UAE.
- What changed
- She says the work helped her understand what she could offer and build the confidence to pursue it.
I had the audience. What I did not have was anything to sell them, or a way to sell it.
- Before
- He had an audience and years of content experience, but no clear offer to sell.
- After working together
- AED 140,000 in two weeks, with a paid content-marketing offer validated by real-estate clients.
Within 6 weeks I got 800 new connections and started generating leads weekly, by targeting my ideal client profiles. The content strategy opened a door that never existed for me.
- Where they started
- Vida brought deep expertise as a PhD and oil and gas advisor and wanted a route to relevant clients.
- What changed
- She reported 800 new connections in six weeks and weekly leads.
In just 4 months my network grew from 700 to 1900+, and I now work with 3 full-time clients, all without ads or funnels.
- Where they started
- Vineetha started with a network of 700 connections.
- What changed
- She reported growing it to more than 1,900 connections and working with three full-time clients in four months.
Becoming Adham's client was a major paradigm shift. His coaching led me to triple my price and sharpen the offer, with a clear roadmap to my financial goals.
- Where they started
- Mona wanted a clearer offer and a price that reflected her work.
- What changed
- She described tripling her price and sharpening the offer.
From creating content, to shaping offers that resonate, to building an AI-powered app I never thought I would pull off, he was there every step of the way.
- Where they started
- Andlib was working through how to turn her ideas and expertise into something concrete.
- What changed
- She says she shaped offers, created content and built an AI-powered app.
“The biggest shift is I am no longer guessing, I am executing.”

The results speak for themselves: clearer business vision, a tangible roadmap, and most importantly, the confidence to show up as myself in my market.
- Where they started
- Mohamed wanted to pivot his business but felt stuck between conflicting advice and an unclear direction.
- What changed
- He described a clearer business vision and a practical roadmap. In a later call, he shared Tuli, an app he was developing with his team.
The progress also shows up in the smaller updates.
Understanding how to use AI.

Getting a clearer direction.

These accounts tell you about the experience of working with me. Read them, look at the people behind them and decide whether that is the kind of relationship you want.
You have a plan, the skills to act on it and my feedback along the way.
When you join, we put these around the business you want to build. You know what to work on next, have material to help you do it and can bring me the work before you take it to a customer.
A plan for your business, with dates on it.
We start with your experience, the buyers you can reach and the time you have available. We choose the offer to test, what you need to prepare and when you will put it in front of someone. The plan changes as we learn, because a customer’s response matters more than finishing a list of tasks.
Your next buyer conversation.
Find out whether quotation preparation is a problem worth solving for a maintenance business.
- Prepare the offer.
- Write what the first version would do, what it needs from the customer and who checks its output.
- You prepare it. I review the scope.
- Show the relevant step.
- Use a sample request to demonstrate how a quotation draft reaches the person who approves it.
- You build the demo and arrange the conversation.
- Bring back the response.
- Keep the buyer’s questions and objections so we can decide what to change before doing more work.
- We review the response together.
After the buyer conversation, before expanding the build.
AI skills you can actually use.
You get examples and walkthroughs for the work you need to do, from researching buyers to preparing an offer or improving delivery. I help you apply them to your business. You learn the skills while using them on something you intend to sell.
Understand the work before proposing a system.
You are speaking to an operations manager at a maintenance business about how the team prepares quotations.
- Can you walk me through the last quotation your team sent?
- Where did someone have to wait, chase information or correct the work?
- Who checks the scope and price before the customer receives it?
Keep their wording. Ask to see the steps they described before deciding what to build.
You learn to run the tools and check what they produce, because your name is on the work your customer receives.
My feedback on what you produce.
You can send me a rough offer, a demo or a reply from a buyer. I will look at what you are trying to achieve, explain what I would change and help you decide what to do next. Sometimes that means improving the work. Sometimes it means putting it in front of a customer before you spend another week building.
Make the offer easier to understand.
We set up a quotation workflow around your team’s pricing rules. It collects the request, prepares a draft and sends it to the person who approves it before it reaches your customer.
Why I would change it.
The first draft could describe almost any service. The revision tells the buyer which work changes, what they receive and where their team stays involved.
Next, ask the buyer whether this matches their process and what they would need to see before paying for it.
You do not need to wait until everything looks finished to ask for my feedback.

“I feel confident enough to position myself as an expert, not a freelancer.”
This is how we work on it together.
You do the work between our conversations. You build, speak to buyers and try what we discussed. When you need my input, you bring me the work and the decision you are trying to make.
Show me what you are working on.
Send the draft, the demo or the customer’s message on WhatsApp. Tell me what you have tried and where you are unsure. I can give you better feedback when I can see the work itself.
We work through the decision.
I may reply in the chat, record a walkthrough or arrange a focused one-to-one call. We use the format that helps us deal with the question, with calls arranged around availability.
Put it into practice and tell me what happened.
You make the change and take it back to the customer. Bring me their response so our next conversation starts with what happened, rather than another round of guessing.
You do not have to explain your business from the beginning every time. Over the six months, I get to know the work, the decisions we have made and what you are trying to achieve.
You run the business, with me involved in the decisions.
You are responsible for building the first version, speaking to buyers and serving your customers. I help you shape the offer, apply the AI skills and improve the work. If you want me to take on a substantial custom build, we discuss its scope and price separately before starting it.
“We arranged my day and my plan... Enthusiasm returned.”

Read Loai’s post

You can start learning from me before you join.
I share methods, examples and builds publicly so you can use them yourself. Watch how I work and try what I teach. When we work together in Daima, I help you apply it to your business and stay involved as you put it into practice.
Watch my free builds on YouTubeI want some of these relationships to continue for years.
Six months gives us time to see how we work together. I see how you act on advice, respond to customers and handle setbacks. You see how I think and whether my involvement helps you build the business you want.
I also want to understand the business beyond its first sale. Can you deliver well, win more customers and keep enough of the revenue to make it worth continuing? I want to see that in the work we do together.
If we build something promising and work well together, I would like to discuss staying involved as an adviser or investing in the business.
adham alkhajaAt day 180, we sit down to discuss what comes next.
We review the business and our experience of working together.
- What customers have shown us
- Who has paid, why they bought and whether they want more.
- How the business runs
- What delivery costs, how much of your time it takes and what needs improving.
- How we work together
- Whether we trust each other’s judgement and see a reason to keep building together.
If you want continued support without a partnership, we can discuss a separate scope and fee around what the business needs next.
Your ticket pays for six months of working on your business with me. You keep your equity when you join. Any later partnership or investment is optional, is not included in the ticket and would have its own agreement.
Work through the numbers for your business.
A US$10,000 month tells you what customers paid. You also need to know what it cost to deliver and how much of your time it took. Use the calculator below to explore the business you have in mind.
Start with how many customers you could serve and what you would charge. These are example numbers you can change.
Adjust delivery costs and time
The calculation below includes these example costs. Change them to reflect your own business.
- Costs in this calculation
- $1,800
- Revenue left after these costs
- $8,700
- Time spent on delivery
- 36 hours
The amount left is not net profit.
Illustrative arithmetic, not a forecast or a suggested market price. Include software, contractors and payment fees in your costs. This excludes tax, your own pay, customer acquisition, initial development and time spent selling or running the business.
Start with estimates, then replace them as you speak to buyers and deliver the work. That is how we find out whether the price, workload and costs add up to a business you want to keep running.
Your ticket is the start of our work together.
This is for you if you know a field well, already use AI to some degree and want to build a business serving companies in the UAE. You need time each week to do the work, a willingness to speak to buyers and the initiative to act on feedback.
Six months of building
your business together.
Pay in full or in 3 monthly
payments of US$1,200.
Your ticket covers all six months. The three-payment option spreads the full US$3,600 fee across three months.
Tell me what you want to build.
Message me on WhatsApp with your experience, the business you have in mind and what you have tried so far. We will look at what you want to achieve, the time you can give it and whether working together makes sense.
We begin with a private kickoff to set the plan and choose the first work to put in front of a buyer.
The ticket includes your business plan, AI skills and resources, and direct feedback from me through WhatsApp, recorded walkthroughs or focused one-to-one calls. You carry out the implementation and build the customer relationships. Substantial custom development by me is agreed and priced separately.
I want to work with people who ask when they are unsure, take advice seriously and put it into practice. You should also tell me when something is not working so we can address it.
Here is what you may want to know before joining.
Do I need an idea before applying?
You can come with an idea or with experience you want to build a business around. We start by looking at who could benefit from what you know and what they might pay you to do. You do not need a finished offer before we speak.
Do I need to know how to code?
You do not need to be a software engineer. You do need to be comfortable learning tools, trying things and checking the result. We choose a first version you can realistically build and support, with my guidance.
Can I do this alongside my job?
We need a realistic plan around your availability. You will need time to build and speak to customers between our conversations. Tell me your constraints before joining so we can assess the fit.
Will you find my customers for me?
I help you choose who to approach, prepare your offer and review the response. You lead the conversations and build the customer relationships. We use what you learn to improve what you sell.
Do I need an audience before I start?
No. We can start with relevant people you know, referrals or targeted outreach to businesses you want to serve. Content can help buyers understand your work, but you can begin customer conversations before you have built an audience.
I already know my field. What would you help me with?
You bring the knowledge of your field. I help you turn it into an offer, choose buyers to test it with and use AI in the delivery. You can bring me the decisions you are working through as you build and sell it.
How much access do I have to you?
You can share work and questions on WhatsApp. I may respond there, record a walkthrough or arrange a focused one-to-one conversation, depending on what we need to work through. Calls are arranged around availability, and replies are not instant.
Do I have to live in the UAE?
The programme is focused on businesses serving this market. If you are elsewhere, tell me who you want to serve and how you can reach them. We can assess that as part of the application.
Does joining involve equity or investment?
Your ticket pays for six months of working together. You do not give up equity by joining, and investment is not included or guaranteed. If we both want a partnership afterwards, we agree the contribution, any equity and the terms separately.
What happens if I do not reach the revenue target?
The target gives us something to work towards, but I cannot guarantee your revenue. We look at where the business is getting stuck, whether that is finding buyers, closing sales or delivering the work, and address it during our time together. The ticket covers six months of working together.
What about ownership, tool costs and cancellation?
Your business, customer relationships and the work you create remain yours. You can ask me about tool costs and cancellation on WhatsApp. Paying in instalments spreads the full ticket fee; it is not a monthly subscription.
What happens after six months?
You can continue independently. If we both want to keep working together, we discuss further support or a partnership separately. Joining does not commit you to either.
Tell me about the business you want to build.
You have seen how I work and what the six months are for. Send me what you have in mind, even if you are still working out the offer. We can start by seeing whether there is a good reason to build it together.
Let’s talk about your business adham alkhaja




